Meanwhile, YouTubers use it to great effect

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Photo by Anna Samoylova on Unsplash

James Patterson is the second richest author in the world. Only J.K. Rowling tops him. But while Rowling depends on a single franchise to carry her, Patterson continues making hit after hit. Of the two, Patterson is the model that novelists can more reliably duplicate, to some degree.

How much does James Patterson make? A whopping $90,000,000 a year! His business model should set the standard for novelists, and YouTubers are proving that it’s effective, but few would ever consider it.

The benefits of James Patterson’s model

The first thing a YouTuber does once they’ve reached a worthwhile subscriber level is message other YouTubers about their…


Marketing

Not by following conventional wisdom

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Commissioned from Conrad Javier — Rights owned by Author

Every author’s dream is for their first book to be a breakout bestseller. Unfortunately, that happened to me.

It’s unfortunate because if I had produced ten more just like it, I might be rich today. But when you have a bestseller, you compare everything else you make to it. If it’s your first book, that can cripple you, as it did me.

How did that book become a bestseller?

Before we get into what I did, let’s talk about what I didn’t do.

I did not:

  • Spend money on advertising
  • Have 10,000 followers on social media to spam it to


Common Sense Business Practices That Aren’t So Common Anymore

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by Shopify Partners from Burst

When my boss approached me to help him run his small business, he had two contracts with total revenue of $365k per year. I had run my own businesses in the past and knew a lot about the industry he operated in. With our shared values about how a business should operate, we had a great foundation for growth.

Fast-forward 16 months, and we’ve grown our small business by $100k per month to revenue of $1.95M. Here’s how we did it.

Don’t Concentrate on the Money

Except for Gary Vaynerchuk, anyone peddling advice these days has their focus in the wrong place. …


Productivity

When to stop and enjoy the view

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Photo by Harley-Davidson on Unsplash

You’ve been burning the candle at both ends chasing those goals, haven’t you? I know what it’s like. When I get into something that inspires me, I become a machine.

Eventually, though, I crash and burn on the side of the road. It’s epic when it happens, often involving bar hopping and binge-watching Netflix until I forget what I even wanted out of this life.

Everything that burns will eventually burn out.

There is life between those extremes — a middle road between hustle and burnout. It’s important to find this road because everything that burns will eventually burn out.


Inspiration

What I was too ashamed to admit

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Photo by Rowen Smith on Unsplash

“What the hell are you doing watching TV and drinking every night? You have a fucking book to write! Are you a writer or are you a fucking child asking others to provide for your goddamn dream?”

That’s what I heard Gordon Ramsay screaming at me as I watched him tear apart restauranteurs’ dreams on his show Kitchen Nightmares.

The leadership

One thing I will say: Gordon Ramsay is a helluva leader. He tore apart head chefs in front of their employees and customers at the beginning of the episodes. Near the end, however, he said how much they acted as a…


Inspiration

Don’t be afraid to get started

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Photo by Kenny Luo on Unsplash

You sit at the keyboard, pick up a paintbrush, or turn on your mic, and then you freeze. The icy grip around your heart is oppressive.

What if no one likes it?

Maybe if you were a trained professional. That’s it. Professionals go to school, right? Even creative ones. After all, Mozart perfected his craft at a university, didn’t he?

On the first day of your new classes, Art Appreciation because prereqs, the instructor makes fun of Noah and his building of the ark. Crude tools, zero expertise. …


Culture

Nothing is for everybody, and that’s okay

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Photo by Markus Winkler on Unsplash

There is so much hate in the world today. Liberals hate Trump. Conservatives hate progressive ideas. The poor hate the rich. Star Wars fans hate almost everything.

Such hate creates dangerous environments that, when taken to their extremes, lead to violence, oppression, even genocide. It also leads to ineffectual movements like cancel culture — where everything and anybody we hate gets canceled or fired.

Cancel culture won’t last. If we eradicated everything that everyone hated, we’d have nothing and no one left.

Hate isn’t going anywhere

Whether you believe it’s mythological or historical, Cain is widely regarded as the first murderer. Ever since he…


Productivity

How to build long-term goals you’ll achieve

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Photo by Estée Janssens on Unsplash

Have you ever created a five-year plan and, five years later, found that it didn’t come true? What went wrong?

Motivation and productivity books tell you to create five-year plans. These are people who theorize about what it takes to achieve things and then run tests on those willing to read their articles or purchase their books and seminars. Unfortunately, motivational speakers who teach you to create goals programs are not in the business of achieving goals.

Theory can only get you so far.

The greatest goal achievers of our time are Olympians and business operators — people whose livelihood…


Politics

An aggressively centrist view of American politics

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Photo by Marco Oriolesi on Unsplash

Though it may not feel like it, we are not seeing the most turbulent time in American politics. No one alive was there, but I’m pretty sure that the political upheaval just before or during the American Civil War was worse than this.

Maybe not by much, though.

America is undoubtedly tearing itself apart, and we’re watching it happen on social media, which might make it worse. Everyone on every feed seems to have a political pundit telling them whom to believe, whom to harass, and whom to silence. None of that is good for our republic.

We are divided…


Gaming

200+ hours played on a last-gen console

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Press image from cyberpunk2077.net

Cyberpunk 2077 has many bugs, to be sure. People fall through the world after you kill them, weapons randomly won’t fire or be entirely removed from your inventory, and — at least on last-gen consoles — the game could crash at any moment, especially if you go into a marketplace.

Yet, despite having to quicksave every thirty seconds for fear the game will crash or having to reload that save when a vital NPC I need to kill falls through the world, I’ve had a blast playing Cyberpunk 2077 on my X-Box One. …

Ryan M. Danks

Business operator / martial arts fanatic / philosophy nerd / ryanmdanks.com

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