Marketing

The Perfect Target Audience

Identifying who you should be selling to

Photo by Caroline Veronez on Unsplash

When I began blogging, I was told to write to a specific person in my life, as that would resonate with more readers. Stephen King calls this person his “ideal reader.” In business school, they called it your “target demographic,” which has been changed in recent years to be “target audience” — I’m not sure…