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Uncomplicate Your Newsletter
Don’t overthink the easy things
Newsletters are one of those necessary evils for modern business. They’re also a bit confusing.
Entrepreneur coaches say that you need one, yet the ones you’re subscribed to sit unopened in your inbox for a week until you delete it because the next installment already came out — no point in reading old material. You’ll catch up on the next one, which, of course, you never do.
If you don’t open newsletters you're interested in, why should you have one? I think a better question is: what’s so special about the newsletters you do open? Or, what is it about some newsletters that lead you to not opening them after you’ve read a few installments of them?
The ones that get open do one thing very right, and that same thing also makes writing them far easier and less stressful.
Ready to stop agonizing over what content to include in your newsletter and start increasing your open and read rates?
What you’re doing when you write a newsletter
When they sit down to work on their newsletter, most people spend the first hour agonizing over what to include in it. The steps typically look like this:
